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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary, by Joseph Michelli
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WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
- Sales Rank: #92645 in Books
- Brand: Michelli, Joseph A.
- Published on: 2006-10-05
- Original language: English
- Number of items: 1
- Dimensions: 8.40" h x .90" w x 5.70" l, .84 pounds
- Binding: Hardcover
- 224 pages
From Publishers Weekly
In this paean to "one of the truly exceptional American success stories," Michelli convinces the reader that Starbucks is a great company, but he stumbles when trying to extract "precepts that can enhance your business and your personal life." He explores the various levels on which Starbucks succeeds, from its generous HR policies and lively work environment to its attention to detail and genuine concern for social causes—all of which highlight how singular a company it is. (Michelli throws in the word "unique" as often as twice a sentence.) But when it comes to advice for businesspeople, his "simple, yet not simplistic" tenets are too vague to be very helpful. Michelli notes that he has no personal stake in Starbucks: "I am not here to sell you on the company." But his enthused exclamations—"It is difficult to imagine all the great things that are yet to come for Starbucks"—give The Starbucks Experience the ring of an authorized book. Still, the company's practices are undeniably innovative and inspiring, and even if most of them aren't directly relevant, there's surely something in this book that's applicable to most businesses. (Nov.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From the Back Cover
“Keen insight on the transformational power of Starbucks.”-Dr. Jackie Freiberg, bestselling coauthor, Guts! and Nuts!
“Practical, proven ideas and strategies that you can apply immediately.”-Brian Tracy, bestselling author of Million Dollar Habits
How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience.
- Principle 1: Make It Your Own
- Principle 2: Everything Matters
- Principle 3: Surprise and Delight
- Principle 4: Embrace Resistance
- Principle 5: Leave Your Mark
About the Author
Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great read to learn different ways of doing business
By Amazon Customer
This was my first purchase a book from the Amazon. I got the book in couple of days after I ordered and it was what I expected. There was no damage on book even at the package :) Held my interest from beginning to end. Very interested book.
0 of 0 people found the following review helpful.
Coffee anyone? Yes and with a strong dose of principle.
By Wally Who
A very interesting read. I enjoyed it and learned a lot as well.
0 of 0 people found the following review helpful.
Five Stars
By Travis
very good book, enjoyed all the anecdotes
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