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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management), by E. Valdani, A. Arbore
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This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
- Sales Rank: #4505205 in Books
- Brand: Brand: Palgrave Macmillan
- Published on: 2013-01-04
- Released on: 2013-01-04
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x .91" w x 5.71" l, 1.05 pounds
- Binding: Hardcover
- 272 pages
- Used Book in Good Condition
About the Author
ENRICO VALDANI is a full professor and director of the Marketing Department at Bocconi University, Italy. He is President of the SIM, the Italian Marketing Society. Co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues
ALESSANDRO ARBORE SDA is a professor of Marketing at Bocconi University, Italy. He is the director of the Executive Master in Marketing and Sales (EMMS). He is a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and the author of many international publications on ICT and marketing topics.
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