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An up-to-date and expanded edition of the Trump guide to starting a business
Although he has ups and downs like every entrepreneur, Donald Trump is one of the world s most famous entrepreneurs for good reason he s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with timely new material and three new chapters, teaching you how to build a technology venture, even without formal technical education; how to use social networking, Web 2.0, and "cloud computing" to achieve competitive advantages, and how to exploit opportunities during recessionary times.
If you dream of starting your own business, this is the inspiring, comprehensive guide that shows you how to do it from planning to starting up to expansion. It shows you how to mobilize resources, develop a workable strategy, write an effective business plan, raise money, negotiate with investors, and launch your business.
- With a first chapter by Trump
- Author Michael Gordon is the founder of five successful companies and teaches entrepreneurship at a number of colleges, including the Harvard University Extension School, Babson College and The International School of Management in Paris
- Fully revised and updated including new chapters on hot topics in entrepreneurship
- Includes visual models, case studies, downloadable worksheets, pep talks, and stories from Trump himself
If anyone knows how to succeed in business, it's Donald Trump and his team of experts from Trump University. If you are ready for your entrepreneurial adventure, here s all the help you need.
- Sales Rank: #1012685 in Books
- Published on: 2009-09-28
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.08" w x 6.30" l, 1.08 pounds
- Binding: Hardcover
- 304 pages
- Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine
From the Inside Flap
These are the best of times to pursue your entrepreneurial dreams! Opportunities abound. Trump University Entrepreneurship 101, Second Edition guides you through the process step-by step, showing you how to unleash your entrepreneurial power, to overcome obstacles... and to flourish. It shows you how to identify and analyze business opportunities, select the most attractive one, and grow your business profitably.
Author Michael Gordon is an incurable entrepreneur who has founded five successful companies and teaches entrepreneurship at top business schools. He knows what it takes to start, run, and grow a business from the bottom up; and he knows that anyone with the drive and passion to succeed can learn the art of entrepreneurship. In this unbeatable business resource, he shares his lifetime of wisdom in a single volume that covers all the bases. This expanded Second Edition of Trump University Entrepreneurship 101 includes several pertinent new topics: Web 2.0, cloud computing, technopreneurship, and opportunity recognition in turbulent economic times.
Gordon de-mystifies the entrepreneurial process using the concept of the Money Machine. You feed the entrepreneurial opportunity into the top of the machine; you devise and implement an astute business design to maximize customer value; and out comes enthusiastic customers and money. The greater the value you add, the greater will be your profits. Are you ready to build your own Money Machine? Success goes to the bold!
This book is a must for anyone who dreams of founding, growing, and owning their own business. It also teaches you how to mobilize resources, develop an astute, sustainable strategy, write a brief and effective business plan, raise money, negotiate with investors, launch your business, and monitor financial progress.
Ideal as a stand-alone guidebook, this Second Edition of Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine delivers unique value for readers at all levels: high school, college, MBA, DBA students; current entrepreneurs; corporate executives; and anyone whose entrepreneurial spirit is ready to soar.
From the Back Cover
TRUMP UNIVERSITY
ENTREPRENEURSHIP 101
Second Edition
Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring first chapter by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide realworld business advice based on the one thing you can't get in any business school—experience.
In Trump University Entrepreneurship 101, Second Edition, you'll learn how to:
- Build your own Money Machine!
- Start a successful business no matter what the economy is doing
- Unleash your entrepreneurial power
- Use social networking and cloud computing to build your business
- Create a simple (and successful) business plan
- Master the art of negotiation
- Concentrate on the customer
- Launch your new venture!
About the Author
Michael E. Gordon, PhD, has founded five companies and teaches entrepreneurship at universities around the world, including the Harvard University Extension School, the International School of Management in Paris, and Babson College, where he is an Adjunct Professor. He coaches and trains executives on entrepreneurial leadership, corporate revitalization, and strategies for competitive advantage.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Entrepreneurship 101 Is Top Of The Line
By Mark F. LaMoure
Mark F. LaMoure, Boise, ID
Outstanding! "Entrepreneurship 101," by Donald Trump is captivating. Its one of the best books of its kind I've ever read. Full of precious business suggestions, it guides you to business success. Easy reading, the book is far superior to 95% of the "business stuff" I was fed in college. It earns top honors and is truly an educational masterpiece. You will benefit by checking it out. Copyright 2007.
SUCCESS BLUEPRINT
I too, have been successful in business: I've made millions, lost millions and I'm back on the right track. I just wish this book was printed before I went into business. It would have made things a lot easier. Make your precious dreams happen by following the ideas in this book and work hard. You will achieve better success with Entrepreneurship 101's help. The book is a home-run hit and clear blueprint for success. It tells you: "You can do it -and here's how to do it!"
MILLIONAIRE MINDSET
Want to make money? Start here. Highly informative, the book delivers tons of useful business ideas to you. Author Michael Gordon received his PhD from MIT and delivers top tier, superior tools for doing business. His concepts teem with an abundance of business examples, in his 20 well-written chapters. He teaches you how to have a millionaire's mindset. The book offers excellent, free business worksheets to use. They're highly useful as tools for organizing, creating and solving business issues.
SUMMARY
You'll see what it takes to be a successful entrepreneur and benefit from the books outstanding suggestions. It clarifies the game of business. I've read thousands of books over 4 decades and its one of the best. The book is quite easy to read, but sometimes gets a little bit "academic." But I highly recommend it to all aspiring entrepreneurs. The book will help you directly from TRUMP's wisdom on doing business. Buy the book - I know you'll love it. Put it to work for your greatest success.
3 of 3 people found the following review helpful.
Review on Trump Entrepreneurship 101
By Valeriy Kleyer
I'm a full time work, learning entrepreneurship in my spare time. I was thinking to take some courses online or in local university, but when I've discovered this book I stopped looking. I'm almost done and going through the book slow studying and analyzing every chapter. Author did in my opinion an excellent job in sequence of action needed for every entrepreneur.
Book contain detailed explanations, real life examples (!), diagrams and in addition templates downloadable from Trump website for free. Again for now, I'm using this book as a substitute of education and it's working for me.
I would say this book is a must for a beginner entrepreneur and very helpful for established entrepreneur.
3 of 3 people found the following review helpful.
TRUMP Knows best!
By biz boxer
this book is a must read for any one thinking or even planning to have a business it gives you the nuts and bolts of business and then also gives you the tools to make things happen. I have already successfully started my own business and feel confident and assured that I have made the right choices and this is the guide book to your travels as a future and or current business owner. You get what you pay for in most cases but this book over delivers and under promises. If this was the only book I had to learn about business from I would still win!
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